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15 November 2011
SBS success at Eicma
SBS once again excelled among the friction manufacturing companies with exciting exhibition display at EICMA 2011. A high-profile booth, featuring Carlos Checa's winning Superbike and Roczen's winning MX2 bike made the booth unique and in line with the SBS Championship winning image.
Never has the SBS booth been photographed that much. Thanks to the winning bikes in 3,5 meters height, consumers, dealers, distributors and enthusiasts were thrilled to see their favorite bikes displayed prominently.
As a "Nice Place To Stop" SBS also offered a small corner to rest weary feet for a short while, before continuing the excitement of the entire exhibition.
SBS was thrilled to meet with most of our global distributors and discuss the 2012 goals and expectations in a highly competitive market place. From Norway to Taiwan, Australia to Canada - and all of our European distributors in between, SBS had good, productive meetings with our committed customers. We feel highly ready for the challenge thanks to the strong partners we have around the world.