Automotive
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SBS strenghtens sales organization

The SBS Group has ambitious growth plans for the coming five-year
period. As part of this, Lars Sendal From, 47, will join SBS
Automotive as Sales Director with sales responsibility for the
automotive product range.
Comprehensive sales experience
Lars From has a long career and comprehensive sales experience
within the automotive aftermarket business. For four years he has
been a CEO in Mekonomen with full responsibility for its Danish
activities. Before that he had different executive sales jobs in
the business, including a period in the SBS Group as Export
Director.
Looking forward to new challenges
Lars From is looking forward to the new challenges in the SBS
Group. "After 4 years with focus on the Danish market, I really
look forward to work with international customers again. SBS is an
ambitious and dynamic company with a good product range and
professional employees. It will be a pleasure to join the team
again".
Important player
Lars From will in the future represent an important player in the
European automotive aftermarket.
SBS Automotive is Europe's largest remanufacturer of brake calipers and among the leading suppliers of brake discs to the European independent aftermarket. Furthermore the company distributes a wide product portfolio with brake parts and other wear parts such as steering, suspension and transmission parts.
SBS Automotive comprises production operations in Denmark and Slovakia and distribution platforms in Germany, France and Denmark.
April 2013