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SBS strenghtens sales organization
The SBS Group has ambitious growth plans for the coming five-year period. As part of this, Lars Sendal From, 47, will join SBS Automotive as Sales Director with sales responsibility for the automotive product range.
Comprehensive sales experience
Lars From has a long career and comprehensive sales experience within the automotive aftermarket business. For four years he has been a CEO in Mekonomen with full responsibility for its Danish activities. Before that he had different executive sales jobs in the business, including a period in the SBS Group as Export Director.
Looking forward to new challenges
Lars From is looking forward to the new challenges in the SBS Group. "After 4 years with focus on the Danish market, I really look forward to work with international customers again. SBS is an ambitious and dynamic company with a good product range and professional employees. It will be a pleasure to join the team again".
Lars From will in the future represent an important player in the European automotive aftermarket.
SBS Automotive is Europe's largest remanufacturer of brake calipers and among the leading suppliers of brake discs to the European independent aftermarket. Furthermore the company distributes a wide product portfolio with brake parts and other wear parts such as steering, suspension and transmission parts.
SBS Automotive comprises production operations in Denmark and Slovakia and distribution platforms in Germany, France and Denmark.